While we all love a good viral moment on TikTok, the truth is marketing is so much more than just likes, shares or views on social media.
Every customer goes through different stages from when they first hear about your brand to finally making a purchase. Each one of these stages requires different content to nurture and guide them onto the next stage. And often this means using strategies that small business owners don’t always think about for their brand.
When a potential customer hears about your business or brand, they often try to find you first on social media. Social media marketing is an effective way to get customers to your website and then onto your email list, each step working together to guide them towards making a purchase.
But here’s the catch: Your marketing strategy doesn’t just end once a customer makes their first purchase.
Building loyalty is what keeps customers coming back because they trust your brand over others in the market. If your business isn’t showing up consistently online, you risk losing sales simply because your audience doesn’t hear from you often enough to remember you.
That’s what a marketing strategy is about: creating a journey that meets your audience where they are at with the right content at the right time.
Marketing services that small business owners don’t always consider
Working with a marketing agency (that actually gets small businesses) can make all the difference when you’re just starting out.
We identify the exact areas that will have the most significant impact for your business right now and provide fully flexible services so you can maximise your impact and investment.
We identify the exact areas that will have the most significant impact for your business right now and provide fully flexible services so you can maximise your impact and investment.
Often, this includes services you might not always realise you need:
Videography: Keep your brand fresh with engaging reels and longer-form videos. I handle everything from scripting and storyboarding to coordinating shoots, managing the entire process end-to-end so you don’t have to.
Photography: Need a refresh with new photos? Whether it’s a quick DIY session or bringing in a trusted professional from my network, I manage it all for you so your visuals show your brand in its best light.
Automated Email Sequences: From welcome emails that nurture new customers to ongoing promotional campaigns, we write, design and set it all up for you so it runs seamlessly in the background while you focus on your business.
Done-for-you copywriting services: We keep your brand updated with copy written by humans for your website, blogs and even printed materials like brochures and flyers (yes, even those cheeky little ones with QR codes so you can collect reviews and build brand loyalty)!
Social media engagement: Posting online is only part of your social media strategy. We help you build your brand presence by setting aside time every week to engage with your audience so your brand stays top of mind.
Agency-Style Results
I’ve always valued collaboration within my own business, and this trusted network allows me to bring in the right expertise exactly where it’s needed for my clients. Some of the services we currently outsource:
- SEO audits
- Google Ads management
- Meta advertising
- Photography
- Videography
- Brand & graphic design
- Website design & development
When we work together, you can rest assured that I remain your primary point of contact throughout the entire process, managing all the moving parts so you save both time and money while achieving agency-style results that are usually out of reach for small to medium-sized brands.
The bigger picture
It’s the combination of all these moving parts that creates your marketing strategy.
This is why we don’t work with clients that are just looking for us to manage their socials because without the whole picture you are limiting your results.
By collaborating with a trusted network of service providers, I can tailor services to exactly what your business needs, bringing in the right level of support (if required) while managing everything in the background, saving you time and reducing overhead costs.
Is there something missing from your marketing strategy?
Book a free 15-minute discovery call and let’s chat.
